https://www.alegonzalez.dk/work daily 0.75 2020-05-12 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549284821776-ZX1TJTFQHH7V608VQPAM/Jabra+innovation.JPG Service Design Jabra’s Trends and Inspiration workshop https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549528432996-FRMGM19GYTBPTIENIH92/Beyond_App_settings_1600x1067.jpg Service Design https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549284983168-OC3DW7JB393W8F5NDKLM/design_hitman.png Service Design Hitman’s companion app https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1588158357194-KFCFCO03F6NWVF9HRXHE/603B9A06-1463-40C0-8DAE-1AEA27EF76ED.jpeg Service Design https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1588158365700-50BCVLW2KVISTPEE2KQR/IMG_4368.jpeg Service Design https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1588158376722-7BQWROWCNLDSNR7Y35C7/IMG_4369.jpeg Service Design https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549288877133-B8RWY91ULRRJVXNG98HG/ale_2.jpg Service Design Photo by the my ex-colleague and amazing photographer Erik Underbjerg. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549916928293-Z79CYV12OG59BH662K4T/IMG_1903.jpg Service Design Design Sprint. Nykredit. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549289033120-BO0OVZ8OZE6CO75FU277/IMG_6962.jpeg Service Design User testing. Nykredit Design Sprint. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549917156642-RPBUUJONXYXERYTXZERY/Awesome%2Bteam.jpg Service Design Tetra Pak Design Sprint. Day 5 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1572895898649-OKOBB062ORHRX6YX4U34/IMG_3911.jpg Service Design Machine Learning Meets Design workshop. Den Digitale Virksomhed. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549916892253-RZXG6AHV5EFM5CID6T2A/IMG_2550.jpg Service Design Design Sprint. SEB. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549917099734-0F8N6HZP655BSHCSYRIS/14480586_1133466666744723_6701930950066583269_o.jpg Service Design Design Matters Conference 2016- Design with no interface workshop. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549289060619-WW0UBFVZNQDZBKDTC852/IMG_6958.jpeg Service Design User testing. Nykredit Design Sprint. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549916976477-SO8RX89V5RJ5X6VJL8X6/IMG_2408.jpg Service Design Design Sprint. SEB. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1549917061451-DY9BH7GIMP9KX7R633ER/14409458_1133466340078089_7868937650896645687_o.jpg Service Design Design Matters Conference 2016- Design with no interface workshop. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1542052127153-2GYFCIR4F89KQAYWI64Q/gray.png Service Design https://www.alegonzalez.dk/work-2 daily 0.75 2020-04-29 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1588160865344-1U99CDSCOH8LM49RECM9/image-asset.png Ale González - CLIENT WORK https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1588161288720-09MGXQQDF4F49JAMPF7R/image-asset.png Ale González - DIGITAL ENGAGEMENT https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1588161414232-M9K7FFUK1SVSDEV182XS/yellow.png Ale González https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1588161462327-839FK0ROYW6OTVB2N4NO/lila.png Ale González https://www.alegonzalez.dk/new-gallery-1 daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589971085680-ER9V3FRLAV0S9VPM4L5D/image-asset.png New Gallery - Tetra Pak- Setting goals https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589971085680-ER9V3FRLAV0S9VPM4L5D/image-asset.png New Gallery - Tetra Pak- Setting goals https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589970930334-3JULW1WGAEFTBG7EI8T2/IMG_4369.jpeg New Gallery - DSM- Engineering as a Service https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590406974551-MDL0DW3YO6NJCMTEYH18/Screenshot%2B2020-05-25%2Bat%2B11.32.33.jpg New Gallery - Designing for a Sustainable Diabetes Care https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589970962587-ESAR2F0EN6A5F175DDCL/image-asset.jpeg New Gallery - Jabra-Software and app redesign https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589971022728-0AIKCRP9TB2GAMBQZ8P2/image-asset.jpeg New Gallery - Nykredit- “Mine mål" concept app https://www.alegonzalez.dk/work-gallery daily 0.75 2020-05-20 https://www.alegonzalez.dk/contact2 daily 0.75 2020-04-29 https://www.alegonzalez.dk/projects daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590408692010-ZPA178X0HE0WI6866H6X/logos Projects To read more, have a look at the featured projects https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590408396265-RASI3HZ1Y0944UN6YZPO/turquoise.png Projects https://www.alegonzalez.dk/my-approach daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589883744732-4WFQU3KQBDND4971175K/kday_CPH_october_18_2.jpeg Approach - Jayway Internal workshops on Design Management and Strategy https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589883770587-R3ZWMFPNJFOJPCI35MAC/den+digitale.png Approach - Den Digitale Virksomhed Conference by Devoteam- Workshop on Design meets Machine Learning https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589883807482-ZXHUJNXUMQ05NYZ4H5YK/14480586_1133466666744723_6701930950066583269_o.jpg Approach - Design Matters Designing with no interfaces. Conference 2016 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589883847366-0C0VPVKBC4YL2CFZHSE8/14329310_1211011462295111_1190723430_o.jpg Approach - ITU Agile and UX collaboration talk https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589883560382-J1LP7ECWMYNCQ9N4WJS7/tetra+4.png Approach - Nykredit- Prioritization https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589883531071-6UW2T2G9EWZ6N3JRNPNA/IMG_6962.jpeg Approach - Widex- User testing https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589883606638-THH9RYPBGNXN5HGZT5G8/Screen+Shot+2014-12-03+at+13.29.55.png Approach - DSM- Process overview https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589883912556-FWNX1AQM26WZQ3FSYDES/IMG_1453.JPG Approach - Ikea- Ways of working https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589883961359-CPGMGU5MTWIUDAV3YTKG/IMG_6157.JPG Approach - Jabra- Wireframing https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589883995566-QQ1VO0U77G3TB2AQHS78/IMG_3421.jpeg Approach - Widex- Customer Journey https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589884016054-0C2XCLNS5WTPQAUENR5T/IMG_8566.JPG Approach - Tetra Pak- Change Management Initiatives Roadmap https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589884039192-KU6WNBFIT23T6H98JK5I/IMG_20190326_125746.jpg Approach - Tetra Pak- Design Sprint https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589884170748-NQ2MCTQ4GQ6WEP64P54J/Screenshot+2020-05-19+at+12.29.12.png Approach - Jabra- User Flow https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589884042156-JU2I4MXMP3ZM67PRDTIB/Screenshot+2020-05-13+at+13.44.12.png Approach - GN- User Flow https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590407812414-51Z9Z4MBN5DI4SIXOAE8/oink.png Approach https://www.alegonzalez.dk/sustainability-in-diabetes-management daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590401614428-74NMV2UQCS2IAM7P88JI/cover Sustainability in Diabetes Management - brief and challenge Applying Design Strategically in order to find a systematic solution that could improve Diabetic patients every-day life. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590401585774-SFCW5OF71EXHYCJNCR96/desk+reserach-+quote Sustainability in Diabetes Management - process: understanding the problem Research: User interviews and observations, combined with existing research data and benchmarking existing solutions was enough to unveil initial insights. - Interviews - Shadowing - Timelines and mood maps https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590400945784-AK2T7BNPYVX1COQLAWIU/predictive+value+web%3A+kjelds+scenario Sustainability in Diabetes Management - Process: building the solution Proposal: Using technology as the enabler of an improved user experience, I mapped how the future scenarios would look like by focusing offering a solution that could improving communication and empowering users to manage their disease. - Hypothesis Driven Design - Predictive value webs https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590401417716-ETF64U9ZG8GSN5PG50V6/field%2Bresearch Sustainability in Diabetes Management Research:User research: interviews, observations, timelines, mood maps. Desk research: benchmarking, data analysis. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590400708642-WK0888LZAFV2Q4AHDR8G/ecology%2Bmap Sustainability in Diabetes Management - Process: understanding the problem Analysis: It was key to understand patients´ needs around the disease. By mapping their communication ecosystem it was visible that the main struggle was not with diabetes, but with their relationship with the existing services and systems around it. - Ecology maps - Empathy maps https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590401138346-J84IX5LSSPT5TII7662X/business%2Bmodel%2Bcanvas Sustainability in Diabetes Management - Process: building the solution Scaling: - Proposing a business model based on existing products and local government offers. - Business Model canvas - Benchmarking https://www.alegonzalez.dk/approach daily 0.75 2020-05-19 https://www.alegonzalez.dk/dsm daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589965626767-DNUIBMR3YKB00KMTH027/CJ_v2.jpg DSM - the process The first step was to make the as-is customer journey, which then became a service blueprint showcasing the activities and touchpoints the users go through in their selection and buying process. This made loop wholes and gaps visible. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589965003248-7FQFS230RW7QJ311HOQG/process+proposal DSM - outcome The initial concept shifted from thinking of different digital solutions, to a Service with the basis of knowledge sharing and communication. By visualising a Service Blueprint, it was clear how by refocusing the internal activities that where already taking place, DSM would be able to better support their customers’ in the selection and buying process. (The project is ongoing so next steps are still confidential). https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589965712396-4842BWTQ0M77TQTRLTQU/IMG_4369.jpg DSM - outcome By identifying internal strengths and weaknesses in relation to DSM’s processes and tools, it was then possible point out opportunities where they could leverage from those strengths and fill in the gaps from the customer’s journey. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589738140119-EJYNWRKVQF1RK9TXZ8QS/IMG_4368.jpeg DSM - brief and challenge Defining and validating a new digital solution that would help DSM Engineering Plastics to gain market share and improve the relationship with their existing customers: Engineers from the Automotive Sector. The goal was to become the top-of-mind supplier, by being close to the customer before, throughout, and after their buying process. My role: Service Designer https://www.alegonzalez.dk/nykredit daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589870426737-2TJAS4JXYHEG4WJK3XQD/IMG_4368.jpg Nykredit - brief and challenge The client had launched Loyalty Concept under the umbrella "Mine mål". The task was to turn a concept into a final design and further develop the digital service tailored to add value for the users and Nykredit. The first phase was to validate how would a mobile application be perceived by end users, and to define and prioritise the main functionality. My role: User Experience Designer https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589966631333-NSEE5H8C9078NFS1GFGD/tetra+4.png Nykredit - the process We were involved in the design and development of the app, starting by validating it with with existing bank clients, and building it gradually based on constant feedback loops with users, bank stakeholders, and what was technologically feasible. My main responsibility was to facilitate the collaborative processes that needed to be in place in order to kick start the project. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589966990064-2R4CH259ENGIDG606PP2/Nykredit-3%2B%281%29%2Bcopy.png Nykredit - outcome Developing such an app required a multidisciplinary team in order to have dependancies in place. So constant communication between designers, developers, as well as product owners, and relevant stakeholders from the client’s side (Legal, IT, Marketing, etc.) was crucial. After a 6-month period, the first version of the app was released. The development process included several user tests that fed back the implementation backlog. https://www.alegonzalez.dk/tp-1 daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589968186395-3BJ2M0I4860M92JTGMFY/IMG_20190326_125746.jpg Tetra Pak - the process My responsibilities laid on setting the frame for the workshops, facilitating a collaborative and co-design process in order to define Change Management initiatives worldwide. These projects were both challenging and rewarding as we had the possibility of working with stakeholders from different professional and cultural backgrounds, and move the processes forward closer to the main goal, working with a tough time-constraint. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589803597530-ICE8S3DZ9PGO2CDI6HCJ/tetra+2.png Tetra Pak - brief and challenge The client was going through two major organisational transformations, and they needed to kick off the strategy meetings by making the most out of a few days, with leaders from 6 different areas that where present, as well as with remote stakeholders from clusters around the world. - (more details are confidential) - My role: Service Designer https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589968455216-A89M7QWBCILPINQTMZ4J/tetra+team.png Tetra Pak - results The end result was a tested roadmap and a high-level action plan that could serve as first steps for for their internal transformation. The collaboration was a success, achieving good outcomes with excellent feedback, which led to new opportunities in relation to their transformation around industri 4.0. https://www.alegonzalez.dk/projects-1 daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589529920938-7BGHGJOMYFMV6660VSBF/Green+Living.png Projects (Copy) https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589530006555-7B3VSFTDTAU19B5XR3QQ/ioi.png Projects (Copy) https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589970017524-79XV02378L17C8L22YAZ/Arpa+Industriale+logo Projects (Copy) https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590408692010-ZPA178X0HE0WI6866H6X/logos Projects (Copy) https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589877665252-2IUA5TS1T88PROG60ELG/Ikea.png Projects (Copy) https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589969980147-4Y6WZ80XS21QN7WQU8LR/Nykredit+logo Projects (Copy) https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589969842099-8XEXA5Z6LZPU359D78B6/DSM+logo Projects (Copy) https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589969925988-E520T2UV2GZ4NKW4R89L/Widex+logo Projects (Copy) https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589877581854-YFS2NXPXYNSQ7I9DQLZT/Tetra+Pak+logo Projects (Copy) https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589877752634-18E8M08JB8KSPIPGLO50/Jabra.png Projects (Copy) https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590408396265-RASI3HZ1Y0944UN6YZPO/turquoise.png Projects (Copy) https://www.alegonzalez.dk/contact daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589533508643-H6MR6QHOZK6AZG44QZ1S/Alejandra_Gonzalez.jpg About me - some random facts: I love to talk about dreams I don’t eat spicy food I am always curious about (our) butterfly effect https://www.alegonzalez.dk/arpa daily 0.75 2020-05-19 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589887649118-QVZFXGVRAKBJJS0NQF4M/opportunity.jpg Arpa - the process and STRATEGY Research & finding: - Doing field research, observing and interviewing the main actors. - Building a scaled-down service blueprint in order to understand relationships and touchpoints. - Discover discovered insights and opportunities. Proposal: - Presenting a descriptive and predictive value web. - Building a roadmap and action plan as well as first steps for implementation. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589887692538-EKD1C9SA9KSUZVGX6BAU/action-plan.jpg Arpa - SOLUTION PROPOSAL An online platform that would make the client unique in the way they collaborate with customers, by creating a community. Maintaining offline communication alive -which was a core offer- personalising and speeding the design process in order to reduce costs at the end of the process and empower end users giving them a sense of security and a transparent process. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589887403125-PB93X807DCY755HWQPK8/prod1.jpg Arpa - brief and challenge ARPA Industriale needed to increase brand awareness while at the same time managing and improving the relationship and service with their current clients and partners. The only digital solution they had back then was a website showcasing products, all the other relationships between the main actors where offline and through “outdated” mediums. https://www.alegonzalez.dk/projects-logo-only daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1590407525967-HU9SBW2G95EHJZP39QIT/Logos projects logo only https://www.alegonzalez.dk/home daily 1.0 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589881619845-UEOPUD0P0FPTFC3FF1ZE/IMG_6955.jpeg Hello https://www.alegonzalez.dk/green-living daily 0.75 2020-05-19 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589874828324-25A095ODE63IO8YE10W3/6.png Green Living - PROPOSED ACTIVITIES FOR IMPLEMENTATION: Implementation: - brand development - communication and training https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589874739582-PDWGNGT6YSW7RDS72GFE/3.png Green Living - brief and challenge Green Living Projects was looking to open new business markets. Their core offer was roof gardens and there was a need to understnd which sector would be approached IED in order to get support in finding the right initial client urban integrated rooftop farm. The right client would promote a solution that is economically viable and has a triple bottom line impact: economical, social, environmental. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589887297253-UGQJC92G5U2YY9TPQWSK/DSCN0653.jpg Green Living - the process and STRATEGY Models & briefing: - current scenario - stakeholder map - lacks & needs definition - personas Conceptualization: - future scenario (predictive value web) - new workflow and implementation proposal https://www.alegonzalez.dk/widex daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589967272927-D2CWX8VD1PT7H0LXZW1D/image-asset.jpeg Widex - THE PROCESS Working in a 22-man team, involving software developers, testers, scrum master and UI designers, I was involved in visualising user flows, working together with audiologists who set the guidelines and technical constraints. As one of the User Experience Designers, I was also involved in user testing the app before its release. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589888180323-H69GK9AIVQXBG35DXPFF/Beyond_App_settings_1600x1067.jpg Widex - brief and challenge Widex needed a mobile application that would enable users to control their hearing aids from their phone (Widex Beyond). My role: User Experience Designer https://www.alegonzalez.dk/workshops daily 0.75 2020-05-19 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589542984339-8LQR5R6PF2AA7422M2JL/den+digitale.png Workshops & Engagements https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589542999586-O93HYHQKUK4TVJ8WOW0E/itu+jeppe.png Workshops & Engagements https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589543143649-UJC0XRHB48D9SG22Q2F4/tetra+pak+sprint.png Workshops & Engagements https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589543163825-TNU2YOHMA2W3W18V4J2U/user+test+wks2.png Workshops & Engagements https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589543226195-VC0OXOI9HCM90BVESDQA/design+matters+2.png Workshops & Engagements https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589543257931-Q950DIQZ49HGJE5KD8FB/k-day.png Workshops & Engagements https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589880353706-0KZXVKYYBZ970LWNHGM8/IMG_6958.jpeg Workshops & Engagements https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589880274226-M0S6AZQ627MY9YAIV0J8/IMG_20190326_125746.jpg Workshops & Engagements https://www.alegonzalez.dk/jabra daily 0.75 2020-05-25 https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589870496615-4LVHWBA55F6EMNHD0M96/IMG_8934.jpeg Jabra - THE COLLABORATION I have collaborated with Jabra in various projects. The range has varied from facilitation of inspiration workshops, imagining future scenarios with emerging technologies, to setting up and running user tests in order to gather insights and improve their existing software offerings https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589873664097-QE5RDVWKDIASDNCU1H72/image-asset.jpeg Jabra Inspiration and innovation workshop. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589890843520-P1RQ5LZY666WTA9PA5VA/IMG_6157.JPG Jabra - MY ROLE No matter the project, the teams have always been multidisciplinary and it has been my role to act as the translator of business and stakeholder needs, into user-centered experiences, and granulated user stories that could be implemented. https://images.squarespace-cdn.com/content/v1/5be96a4bfcf7fd882503aa0e/1589874054552-PB4X1Z9EPWUI9ENQWQBS/IMG_9211.jpeg Jabra - the projects I worked both as a Service and User Experience designer. I’ve been involved in the design of their Jabra Sports App, as well as for their PC applications, Jabra Direct and Xpress, where I was also in charge of doing design research in order to define a new design direction the applications should take. https://www.alegonzalez.dk/home-alt-bedford daily 0.75 2025-04-23 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500612440-PGQSIY8KL9F7T5VIXQLO/chambers-2.jpg Home Alt A better world Starts with a choice Contact Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500503574-5BAPXZO9U06UV61P49UO/chambers1.jpg Home Alt Sustainability Starts with you Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500933384-LII4SRIPHFYOUFX0UCXC/chambers-4.jpg Home Alt A better world Starts with a choice Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390504287124-HQ8GNX1JCE22V047MSQ9/chambers-8.jpg Home Alt Preserve Nature Join Us