brief and challenge
Green Living Projects was looking to open new business markets. Their core offer was roof gardens and there was a need to understnd which sector would be approached IED in order to get support in finding the right initial client urban integrated rooftop farm. The right client would promote a solution that is economically viable and has a triple bottom line impact: economical, social, environmental.
the process and STRATEGY
Models & briefing:
- current scenario
- stakeholder map
- lacks & needs definition
- personas
Conceptualization:
- future scenario (predictive value web)
- new workflow and implementation proposal
PROPOSED ACTIVITIES
FOR IMPLEMENTATION:
Implementation:
- brand development
- communication and training
