brief and challenge
The client had launched Loyalty Concept under the umbrella "Mine mål".
The task was to turn a concept into a final design and further develop the digital service tailored to add value for the users and Nykredit.
The first phase was to validate how would a mobile application be perceived by end users, and to define and prioritise the main functionality.
My role: User Experience Designer
the process
We were involved in the design and development of the app, starting by validating it with with existing bank clients, and building it gradually based on constant feedback loops with users, bank stakeholders, and what was technologically feasible.
My main responsibility was to facilitate the collaborative processes that needed to be in place in order to kick start the project.
outcome
Developing such an app required a multidisciplinary team in order to have dependancies in place. So constant communication between designers, developers, as well as product owners, and relevant stakeholders from the client’s side (Legal, IT, Marketing, etc.) was crucial.
After a 6-month period, the first version of the app was released. The development process included several user tests that fed back the implementation backlog.
