Understanding the problem

  • RESEARCH

  • sensemaking

  • opportunity mapping

Start with desk and field research,  gather qualitative and quantitative data, and by having enough information it is then possible to find patterns and gaps and discover insights. 

It is important to understand the as-is customer journey in order unveil opportunity spaces that could benefit both the users and the businesses.

Defining
the solution

  • prioritization of
    user stories

  • user flows and prototypes

  • roadmaps

Map future scenarios that improve the existing experiences, and prioritise based on delivering value from the first implementation. 

Present and execute the activities needed to construct the solution; and build incrementally, testing and iterating with constant feedback loops with both users and business stakeholders. 

Collaboration and co-design

PROJECT RELATED WORKSHOPS

  • Google Design Sprints: for Ikea, Tetra Pak, Nykredit, SEB

  • Scoping workshop: Nykredit, Gouda

  • Problem framing: Metro, Securitas, Tetra Pak

  • User journey workshops: Widex

  • Opportunity Mapping Workshop: Kompan

  • User testing: Widex, Nykredit, SEB, Tetra Pak


OTHER ENGAGEMENTS

  • Design meets Machine Learning
    @     Den Digitale Virksomhed 2019 Conference

  • Design beyond the interface" workshop
    @     Design matters 2016

  • Chatbot workshop
    @    UX Camp 2018

  • Internal design management and strategy workshops @Jayway